GetUp has started a competition to get Australians to show 30 Second of ‘their’ Australia. Winners will be broadcast during prime time in amidst of the federal election campaign.
“As the election draws close, Australians will be bombarded with advertising from political parties - much of it mudslinging rather than inspiring us to better understand our country. But what if we could reclaim our airwaves, and broadcast political ads of the people, by the people and for the people? What if instead of just being told what politicians want from us, we could show what we want from them?”
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Here’s the basic brief:
Make an Ad: In 30 seconds, show us a slice of your vision: maybe it’s a call to action on an issue close to your heart, maybe it’s an idea that brings us closer to the Australia you want to live in; or your take on a major policy or event, rather than the spin you’ve been fed.
Submit your ad online: Then, whether you make an ad or not, from July you’ll be able to view and vote online to help us determine the best. Entries open today, and close on June 30.
View and vote: The top 10 ads - as voted on by you - will make it to our shortlist and we’ll fly the finalists to Sydney to attend a gala awards reception at the Sydney Opera House on August 1. There, they’ll go before our celebrity judging panel (including ABC-TV movie reviewer Margaret Pomeranz, and the advertising industry’s “Director of the Year” Bruce Hunt who was second-unit director of The Matrix).
Watch the ad on air: Come election time, the top ad will be broadcast on national, prime time TV - the first political ad authorised by you.
This year we’re not waiting for them to sell us their agenda. We’re showing them ours. We can’t wait to see your ads - so spread the word with your creative friends and family, and get filming!
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